Nov 17, 1992 The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them.
- Guy Cook The Discourse Of Advertising Download Pdf
- The Discourse Of Advertising Guy Cook Pdf Download
- Discourse Of Advertising Guy Cook Pdf
Discourse of advertising by guy cook. Jul 19, 2001 Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. The Discourse of Advertising (Interface) Paperback – 26 Nov 1992. By Guy Cook (Author) › Visit Amazon's Guy Cook Page. Search results. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle.
by Guy Cook First published November 17th 1992
Published August 26th 2001 by Routledge
0415234557 (ISBN13: 9780415234559)
English
3.57 (30 ratings)
Rate this book
Published November 17th 1992 by Routledge
0415041716 (ISBN13: 9780415041713)
English
2.75 (4 ratings)
Rate this book
Published August 24th 2001 by Routledge
Guy Cook The Discourse Of Advertising Download Pdf
0415234549 (ISBN13: 9780415234542)
English
0.0 (0 ratings)
Rate this book
Published May 28th 2014 by Routledge
0203978153 (ISBN13: 9780203978153)
0.0 (0 ratings)
Rate this book
Published November 26th 1992 by Taylor & Francis Group
1280112514 (ISBN13: 9781280112515)
0.0 (0 ratings)
Rate this book
Published November 26th 1992 by Taylor & Francis Group
6610112517 (ISBN13: 9786610112517)
0.0 (0 ratings)
Rate this book
Published by Routledge
0415041708 (ISBN13: 9780415041706)
English
0.0 (0 ratings)
Rate this book
![Cook Cook](/uploads/1/2/6/1/126162994/513117047.jpg)
Add a new edition
Guy W. D. Cook (born 10 October 1951) is an applied linguist. He is currently[when?] Professor of Language in Education at King's College London in the UK and is also Chair of The British Association for Applied Linguistics for the period 2009-2012.[1][2] He teaches and writes about English language teaching, literary stylistics, discourse analysis, advertising, and the language of food politics.[3]
He is known for three strands of research:
- on language teaching, where he has argued for a return to the use of translation and bilingual methods, and for a move away from what he considers to be dull functional approaches[citation needed]
- on language play and creativity, not only in literature and genres such as advertising, but as a phenomenon which permeates language use, bringing with it educational, social, and cognitive benefits[citation needed]
- on the language of food politics, in particular genetically modified (GM) and organic food, where he has shown how the campaign for GM crops and food is in his belief unscientific, driven by partisan interests, and characterised by bullying tactics, irrational arguments, and emotive language.[citation needed]
Career[edit]
Cook is a graduate of the University of Cambridge, where he read English. He holds a master's degree and a Ph.D. from the University of London. He worked initially as a language teacher in the UK, Egypt, Italy, and the Soviet Union, before beginning his academic career in 1985. He was a lecturer at the University of Leeds 1985-1991, head of Modern Languages and TESOL at the London University Institute of Education 1991-1998, Professor of Applied Linguistics at the University of Reading 1998-2004, and Professor of Language and Education at The Open University 2005-2012. He was co-editor of the journal Applied Linguistics from 2004-2009.[citation needed]
Bibliography[edit]
- Cook, Guy (2010). Translation in Language Teaching: An Argument for Reassessment. Oxford: Oxford University Press. ISBN978-0-19-442475-2.
- Cook, Guy (2004). Genetically Modified Language: the discourse of arguments for GM crops and food. London: Routledge. ISBN978-0-415-31468-8.
- Cook, Guy (2003). Applied Linguistics. Oxford Introductions to Language Study. Oxford: Oxford University Press. ISBN978-0-19-437598-6.
- Cook, Guy (2001). The Discourse of Advertising. London: Routledge. ISBN978-0-415-23455-9.
- Cook, Guy (2000). Language Play, Language Learning. Oxford: Oxford University Press. ISBN978-0-19-442153-9. - winner of the Modern Languages AssociationKenneth Mildenberger Prize 'for an outstanding research publication in the field of foreign languages and literatures';[4][clarification needed] shortlisted for the International House Ben Warren Prize.[citation needed]
- Cook, Guy (1994). Discourse and Literature: the interplay of form and mind. Oxford: Oxford University Press. ISBN978-0-19-437185-8.
- Cook, Guy (1989). Discourse. Language Teaching: A Scheme for Teacher Education. Oxford: Oxford University Press. ISBN978-0-19-437140-7.
- Cook, Guy; North, Sarah, eds. (2009). Applied Linguistics in Action: a reader. London: Routledge. ISBN978-0-415-54546-4.
- Cook, Guy, ed. (2008). The Language of Advertising (4 volumes). London: Routledge.
References[edit]
The Discourse Of Advertising Guy Cook Pdf Download
- ^'Guy Cook - King's College London'. Retrieved 14 July 2012.
- ^'Committee'. British Association for Applied Linguistics. Archived from the original on 2017-03-27. Retrieved 2011-04-10.
- ^'The language of food politics'.
- ^'Kenneth W. Mildenberger Prize'. Modern Languages Association. Archived from the original on 2011-01-03. Retrieved 2011-04-11.
Discourse Of Advertising Guy Cook Pdf
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Guy_Cook&oldid=944596729'